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Commitment unlocks Suzuki's SA future
The arrival of two innovative passenger car models this month heralds the start of an exciting new chapter for the Suzuki brand in South Africa.The launch of the new Swift and SX4 hatchbacks not only marks the beginning of Suzuki Motor Corporation's first, concerted participation in the South African passenger car market. It also represents a major commitment by the global automotive brand.
For the newly established Suzuki Auto South Africa, the Swift and SX4 are the first models in an aggressive and committed product plan that will see the brand became a significant player in the SA automotive landscape.
Of course, the Suzuki brand is no stranger to SA consumers. Suzuki motorcycles, all-terrain vehicles (ATVs) and outboard marine products have been imported and distributed locally by Suzuki South Africa since 1964. These products have consistently been among the market leaders in performance, quality, reliability and value terms.
Until 2004, Suzuki passenger vehicles – mainly Vitara and Jimny models – were sold in SA under the auspices of the former Delta Motor Corporation, and established a loyal following due to their reputation for exceptional quality. Trend-setting design, performance and value for money are acknowledged Suzuki attributes that have further cemented the brand's status as a dynamic Japanese manufacturer of enviable, aspirational vehicles .
As a majority-owned subsidiary of Suzuki Motor Corporation (SMC), Suzuki Auto SA epitomises an entirely new era for the brand locally. The local operation will be an integral part of the vast and vibrant SMC global network from the outset.
Suzuki Auto SA is a joint initiative between Suzuki Motor Corporation and Suzuki SA, with SMC holding an 85 percent majority share in the exciting new venture. Suzuki SA, responsible for Suzuki's motorcycle, ATV and marine products, holds the remaining 15 percent.
The Suzuki Auto SA head office is centrally located in the Linbro Business Park in Marlboro, Sandton, and includes a dedicated training centre and extensive parts warehousing facilities.
The importance of the SA operation in Suzuki's broader global strategy is evident in the fact that the top Suzuki Auto SA management structure was appointed directly by the parent company.
Suzuki Models
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Kizashi
All told, the Kizashi can be seen as a great new stimulant: It stimulates new choice in the sedan. -
Alto
This trendy yet classy four-door is your perfect companion for slipping to the heart of the city. -
Swift
The new Suzuki Swift delivers a driver and passenger experience that's aimed at placing it in a class of its own, and has true worldwide appeal. -
SX4
The Sport X-over (crossover) , Suzuki SX4 is the 3rd model of Suzuki's world strategy whose theme is "sporty". -
Grand Vitara
The third-generation Grand Vitara is a pure SUV (sport utility vehicle) born and bred to free the spirit and open paths where none existed before. -
Jimny
The Jimny is extremely driver friendly. On the road and in the rough, its high-performance features make handling easy for professionals and novices alike.
