Experiencing the Suzuki ‘Way of Life’
Suzuki is renowned the world over as a manufacturer of exciting, exhilarating and dynamic automotive products. To the South African buying public, this association has been fostered in particular by the thrilling and market-defining motorcycles and ATVs that have made Suzuki among the top-sellers in these respective segments.
In preceding years, the Vitara and Grand Vitara, as well as the lively SJ and later Samurai SUVs, established a loyal following in the automotive sector due to their enviable reputation for go-anywhere performance and inherent value.
With the launch of Suzuki Auto South Africa, the Suzuki brand takes on an entirely new dimension.
While building on the success of the established Suzuki products in the country, the brand will gain significant momentum through its much enhanced market penetration, and a brand image that clearly differentiates it from the automotive norm.