Welcome
Experiencing the Suzuki 'Way of Life'
Suzuki is renowned the world over as a manufacturer of exciting, exhilarating and dynamic automotive products.To the South African buying public, this association has been fostered in particular by the thrilling and market-defining motorcycles and ATVs that have made Suzuki among the top-sellers in these respective segments.
In preceding years, the Vitara and Grand Vitara, as well as the lively SJ and later Samurai SUVs, established a loyal following in the automotive sector due to their enviable reputation for go-anywhere performance and inherent value.
With the launch of Suzuki Auto South Africa, the Suzuki brand takes on an entirely new dimension.
While building on the success of the established Suzuki products in the country, the brand will gain significant momentum through its much enhanced market penetration, and a brand image that clearly differentiates it from the automotive norm.
Suzuki Models
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Kizashi
All told, the Kizashi can be seen as a great new stimulant: It stimulates new choice in the sedan. -
Alto
This trendy yet classy four-door is your perfect companion for slipping to the heart of the city. -
Swift
The new Suzuki Swift delivers a driver and passenger experience that's aimed at placing it in a class of its own, and has true worldwide appeal. -
SX4
The Sport X-over (crossover) , Suzuki SX4 is the 3rd model of Suzuki's world strategy whose theme is "sporty". -
Grand Vitara
The third-generation Grand Vitara is a pure SUV (sport utility vehicle) born and bred to free the spirit and open paths where none existed before. -
Jimny
The Jimny is extremely driver friendly. On the road and in the rough, its high-performance features make handling easy for professionals and novices alike.
The Suzuki brand philosophy is one that combines rational and emotional attributes in equal measure. The rational elements describe Suzuki as 'Straightforward' and a company that offers unparalleled 'Value'.
The more emotive values emphasise 'Sporty' and 'Spirit' as its defining features. Together, they define Suzuki's core essence of 'Excitement' – an attribute that permeates throughout the entire organisation, and is evident in each and every one of its products. Suzuki strives to bring mobility to life by providing a comprehensive, inspirational and aspirational product range that accommodates our customers' every mobility need.
The timing of the local launch of Suzuki Auto SA is particularly apt, as it coincides with Suzuki's concerted drive to progress from a niche segment player to a global mainstream contender. However, Suzuki will continue to clearly differentiate itself through the performance, image, specification and value proposition offered by its expanding product range. Add to this the unique appeal of the brand, and the powerful value proposition of its ever-growing range of model, and Suzuki Auto's goal of obtaining significant market share in multiple segments by 2010 seems assured.
